Are your patents giving you a business edge?
How can I get the most value from my intellectual property at the lowest cost without litigation?
What practices will give me an edge over my competition?
How can I lead my ip group to outperform everyone else?

Why my CEO will want to participate in and support  my ip team.
It’s all about gaining a sustainable competitive advantage . An edge!! A sound strategy is required but that isn’t enough- getting and maintaining the edge requires excellent execution of that strategy. You need to be a leader of the ip team and not just a manager. It’s about a vision, commitment, dedication and perseverance.

What’s in it for your team to achieve the desired results- direct rewards for exceptional performance and intolerance for poor performance- no one should be allowed to let the team down.

Marc Adler, LLC knows the conditions necessary to achieve a sustainable competitive advantage and what it takes to fulfill those conditions

Marc Adler, LLC knows know the barriers you may face and how to overcome them. The inside ip team must be supported by the best outside team

Does your outside counsel have “skin” in your success or only in their success? How to know the difference and how to get them to really work for you.We need to examine your existing practices, compare them with best practices and make the necessary changes.

Success is not about litigation or monetization- It’s about your business’ financial results.
Patents must serve your business’ interests and you need to be able to demonstrate how patents are adding value. If patents are viewed as a Cost then the clear direction is that you need to manage the operation to reduce costs. If patents are viewed as an investment then it will be clear that you need to demonstrate that you are returning a return in excess of the costs associated with the activity. If patents are done right, they are an investment and litigation and monetization are not the best ways to proceed. Litigation is a high stakes , expensive and unpredictable activity.

Monetization sounds attractive but it is time consuming and may involve litigation Underlying monetization is the reality that your ip isn’t really adding sufficient value to your core business . The ip assets to be monetized are not working to provide your business with a sustainable competitive advantage- the assets are not properly aligned with your business’ financial objectives- they are sunk costs

Litigation and monetization is what happerns when your IP is not essentially linked to your business plan.