MEETING YOUR NEEDS
No matter the size of your business or Intellectual Property portfolio, an explicit and actionable patent strategy can help you create value, accelerate innovation and reduce cost . All you need is a 5 step process by an Intellectual Property and Patent Strategist and Consultant, Marc Adler, which is tailored just for any business. This process requires the active Involvement of a cross functional team of experts and outside analytics. Traditional patent practices have not been based on a proactive strategy, but rather react to inventions, competition and litigation. In contrast, the 5 step process is proactive and business driven, focusing on assessing your current strengths and weaknesses, the desired future state and the state of the competition and an actionable plan to get there. Alignment around this knowledge speeds up growth through sustainable differentiation while minimizing costs, surprises and distractions.

This new IP strategy creates value by:

  • Sharpening the effectiveness of decision making and management processes.
  • Quantifying the financial return on patents.
  • Improving alignment between law, R&D, marketing, and finance operations.
  • Simplifying risk/benefit communication to executives and the board.

Some Attributes of this new IP strategy:

  • Balances defensive and offensive actions.
  • Financially measurable.
  • Customized to your business structure by segment and geography.
  • It can be modified, wound down and restarted as needed.
  • Synthesize visionary Innovation with traditional and incremental R&D and financial goals, and present the results in a transparent and understandable manner to all disciplines.
  • Manage and reduce costs and maximize return.
  • Increase your organizations external focus on customers, competitors and collaborators.
  • Works with both Internal R&D as well as licensed and acquired IP.
  • Minimizes your possible infringement of valid third party IP
  • Focuses the attention and activities of your team’s resources.
  • Trains your staff on IP analytic tools and.
  • Improves communication across your organization and to your executives and boards.